£18.4m
Client revenue our campaigns drove in 2025, tracked to the order across Meta, Google, TikTok and Pinterest.
Grow the business you built, with ads that pay their way.
A growth studio in Bristol since 2014
We plan and buy the media, make the creative, and show you every pound in a Client Room you can open any morning. Forty-one independent businesses work with us today.
Trusted by 41 independents, from bakeries to bike shops.
©Tonic Studio.
We're twelve strategists, media buyers, designers and editors in an old print works in Bristol. We run paid media, brand and content for independent businesses, and we report the numbers every Monday, good weeks and bad ones.
Meet the studio41
Independent clients on retainer. Median tenure is 3.4 years; Ferro & Rye has been with us since 2016.
4.6x
Median blended ROAS across retained clients over the last 12 months. The lowest is 2.1x, and we'll show you that one too.
How we work
One plan, built on your numbers and run with you every week.
-
001//
Discover
We learn your margins, your customers and what has already failed.
Two weeks of interviews, an ad account audit and a look at your till data. You get a written diagnosis before we spend a pound.
-
002//
Launch
First campaigns live by day 21.
We write the brief, shoot or source the creative, fix tracking so it can be trusted, and launch on a test budget agreed in writing.
-
003//
Optimise & scale
We cut what doesn't pay and feed what does.
Budget moves every week, a new creative round every month, and a Monday note in your Client Room explaining each change.
Case study · Northside Physio
“I used to guess which ads booked patients. Now I check the Client Room on Monday with my first coffee.”
Clara MorenoOwner, Northside PhysioBooked assessments in 90 days
+212%
41 a month to 128 · £23 per booking
Services
Paid media, brand and content under one plan, so nothing gets made that nobody runs.
Paid media
Meta, Google, TikTok and Pinterest, bought by people who check your till as well as the ad manager.
From £2,400 a month, plus media
- Tracking rebuilt in week one
- Budget moves every week, logged
- Four new ads tested each month
- Monday note in your Client Room
Brand & positioning
Positioning, naming, identity refreshes and packaging for businesses that outgrew the logo a friend made in 2015.
Projects from £9,000
- Customer interviews, not mood boards
- One positioning line you can say out loud
- Identity, packaging, shop signage
- A brand book your staff will open
Content & social
Monthly shoots, short video and creator briefs, planned in a content calendar you can approve from your phone.
From £1,800 a month
- One shoot day a month, 20 assets
- Creator shortlists you sign off
- Edits cut for each placement
- Calendar with approvals built in
Selected work
Campaigns that pay.
Campaigns that pay.
Brands people remember.
View
5.8x ROAS in the first 60 days of the Sunlight serum launch
View
+64% workshop bookings after we moved budget from bikes to servicing
View
1,240 new subscribers in a quarter, churn down from 9.1% to 6.4%
View
31% of Saturday sales now pre-ordered by Thursday night
View
£410k online revenue in year one of the new shop
View
+212% booked assessments in 90 days, at £23 a booking
Client Room
Here's what's inside.
Every client gets a login. Spend, results, creative and requests in one place, updated hourly, written up every Monday.
Fieldnote · UK
Overview
Good morning, Mina.
October so far · day 11 of 31
Spend£8,240of £24,000
Revenue£43,510+13% on Sept pace
ROAS5.28xtarget 4.5x
Meta5.70x
Google5.90x
TikTok3.60x
Pinterest2.88x
Budget pacing34% spent · 35% of month gone
AllMetaGoogleTikTokPinterest
| Campaign | Status | Spend | ROAS |
|---|---|---|---|
| Sunlight Serum · Prospecting | Live | £1,920 | 6.10x |
 Shopping · Cleanser & serum | Live | £980 | 6.55x |
 Spark ads · Packing orders | Live | £640 | 4.20x |
 Balm · UGC test | Learning | £460 | 2.39x |
In review 4
Mist · backlit 9:163 comments1
Gift box · 4:5No comments yetApproved 2
Facial oil · 4:5Approved by MinaLive 3
Sunlight serum · 1:16.10x ROASOctNovDec
Paid media
Q4 warm-upGift setsBlack Friday
Content
UGC round 3Christmas content
Brand
Gift packagingGift guide page
Reporting
Oct reportNov reportQ4 review
- NewIncrease Meta budget by £2k for Q4 warm-upMina · just now
- Waiting on youApprove UGC creator shortlist (6)Raj · 2 days ago
- In progressLanding page for the gift guideLena · due 13 Nov
- In progressAdd Mist to the gift set adsKofi · due 17 Oct
- DoneWhy did TikTok CPA jump on 7 Oct?Kofi · answered in 3h
First 90 days
Your first 90 days, written down before we start.
The plan lives in your Client Room as a roadmap. If a date moves, you see who moved it and why.
- 01
Days 1 to 14 · Discover
Audit, interviews, tracking fixed.
We rebuild conversion tracking, read three years of sales and interview five of your customers on the phone.
- 02
Days 15 to 30 · Launch
First campaigns live on a test budget.
Usually £3,000 to £6,000 in month one, on two channels at most, with the creative made for them.
- 03
Days 31 to 60 · Learn
First creative round, first monthly report.
Eight new ads tested against the winners. The report says what worked, what didn't, and what we'll stop.
- 04
Days 61 to 90 · Scale
Budget follows what paid.
We agree the next 90 days together, with targets in pounds and a date for the next review.
Pricing
Three retainers. No setup fee, 60 days' notice, and your ad accounts stay in your name.
Paid media
£2,400 a month
For businesses spending £3k to £15k a month on ads.
- Up to two channels
- Weekly budget moves
- Four new ads tested monthly
- Client Room and Monday note
Growth Most clients
£4,800 a month
Paid media plus the content to feed it.
- Up to four channels
- One shoot day a month, 20 assets
- Creator briefs and shortlists
- Monthly report call with your strategist
- Quarterly brand check
Studio
£8,500 a month
For brands launching products or opening sites.
- Everything in Growth
- Two shoot days a month
- Brand and packaging projects included
- Landing pages built and tested
Media is billed to you directly by Meta, Google, TikTok and Pinterest. We never mark it up.
Reviews
What clients say
What clients say
after a year with us.
Three of forty-one. Ask for any client's number and we'll put you in touch.
“Saturday used to sell out by eleven or not at all. Now a third of it is pre-ordered by Thursday night.”
“They told me to stop advertising bikes and push servicing. Bookings went up 64%, and the bikes sell anyway.”
“I approve creative from my phone between packing orders. Nothing goes live that I haven't seen.”
Questions we get on the first call.
Anything else, ask Ana on a 30-minute call.
What's the smallest budget you work with?
About £3,000 a month in media, plus the retainer. Below that, the tests take too long to tell you anything, and we'd rather say so on the call.
Who owns the ad accounts and the creative?
You do. Accounts are opened in your name with us as partners, and every file we make is yours on the day it's approved. If you leave, nothing needs handing over.
How long is the contract?
Rolling monthly with 60 days' notice. Brand projects are quoted and paid in three stages.
What do I actually see each week?
The Client Room updates hourly from the ad platforms and your shop. Every Monday your strategist adds a short note: what we changed, why, and what happens next.
Do you only work with Bristol businesses?
About half our clients are in the South West. The rest are across the UK and two in Lisbon. Shoots happen where your product lives.
Can we start with one channel?
Yes, and we usually suggest it. Most clients start on Meta or Google search, and add a second channel once the first pays for itself.
Tell us what a good month looks like. We'll show you how we'd get there.
You'll talk to Marta or Ana. Calls this week: Tue, Wed and Thu mornings.