+4
The 8:14 reset
Worst train of the day? Best can of the day. Departure-board posters at six stations, a Spotify spot timed to the morning rush.
- 41% preference
- 18 dots
- 3 notes
Brief in.
Forty angles out.
Noodle is the ideation workspace for marketing teams. Drop in a brief, get forty campaign angles, cluster and vote as a team, then test the winners on a simulated audience before a cent of media spend.
Start free
See the idea wall
Free for 3 briefs a month. No card.
1,240 marketing teams think wider with Noodle
- oddhours
- Fernway
- KETTLE&CO
- studiobrava
- northpaw
- HalcyonFOODS
Forty angles on one wall.
Every brief gets its own wall. Noodle drafts the first angles, your team adds theirs, then you sort them into clusters and spend dots on the ones worth testing.
Odd Hours / Briefs / NB-1042 Yuzu Salt launch
Tidewell
OverviewIdea wall 40Concepts 4Test 1
112 votes · 6 clusters · 6 dots left
Tap a dot to vote. The demo stops when you do.
One brief, four moves.
The same loop every time, so a Monday brief can be a tested concept by Friday.
-
01
Brief
Paste the client brief or fill six fields: product, audience, budget, channels, tone, no-go words.
About 4 min -
02
Angles
Noodle drafts ten angles at a time. Keep or discard each one. Your team adds their own to the same wall.
41 angles per brief, on average -
03
Cluster and vote
Drag angles into clusters. Everyone gets ten dots. The wall shows where the energy is, not who spoke loudest.
6 clusters, 112 votes on Yuzu Salt -
04
Test
Send the top three lines to a simulated panel built from your audience. Read preference, recall and intent by segment.
11 min for 1,200 respondents
Generate
Ten angles in nine seconds.
Ask for angles the way you would ask a sharp colleague. Noodle reads the brief, your brand kit and every angle already on the wall, so it stops repeating the obvious ones.
Waiting for a prompt0 kept · 0 discarded
Cluster and vote
Ten dots each. The wall decides.
Group angles by the idea underneath them, not by who wrote them. Then everyone spends ten dots, silently, at the same time. No more picking the idea the client lead liked first.
Clusters · NB-1042Your dots
Audience test
Test the line before you buy the space.
Noodle runs your top headlines past a simulated panel of 1,200 people built from the audience in your brief. Preference, recall and intent by segment, in about eleven minutes.
Audience test · NB-1042
0 / 1,200
ASalt your Monday.0%
BThe 8:14 reset.0%
CBottled sea air for landlocked desks.0%
- Recall
- 0%
- Intent to try
- 0%
- Would share
- 0%
- Confidence
- 0%
| City commuters 25–34 | 52% | |
|---|---|---|
| Students | 41% | |
| Gym regulars | 38% | |
| Office managers | 35% | |
| Parents 35–44 | 29% |
From wall to board.
The winning cluster becomes a concept board: the line, the poster direction, notes from the vote, and the test result stapled to it. Clients see one link, not a deck with forty slides.
Front-row seat to the city
The best view of your commute is not from the bus. Bus-shelter posters that show the ride time on a Lumo next to the real wait.
- 36 angles
- 74 votes
- 2 notes
Fresh on the table at 7
Members get the first loaf out of the oven, every Saturday, in nine shops. Approved by the client, launching Oct 28.
- 28 angles
- 4 clusters
- Oct 28 launch
Results from teams on Noodle
- Angles per brief, on average
- 41
- Median days from brief to tested line
- 6
- Minutes for a 1,200-person test
- 11
- Media saved on Yuzu Salt by cutting line C
- $14,200
We used to walk into client reviews with three ideas and a gut feeling. Now it is one idea, the two we killed, and why. Yuzu Salt went from brief to tested line in nine days. It used to take us three weeks.
The 100-brief hoodie.
Run a hundred briefs through Noodle and we send your whole team one of these. White fleece, yellow sleeves, the noodle on the chest. 212 teams wear it so far.
Noodle
Noodle
Noodle
NoodlePriced per seat. Tests included.
Every plan includes the wall, the generator and the brand kit. Paid plans add audience tests and client workspaces.
Starter
$0 forever
For trying it on a real brief.
- 3 briefs a month
- 20 generated angles per brief
- Up to 4 people on a wall
- Dot voting and clusters
Most teams
Team
$29 per seat / month
For in-house teams and small studios.
- Unlimited briefs and angles
- 20 audience tests a month
- Concept boards with share links
- Brand kit and launch calendar
Studio
$79 per seat / month
For agencies with many clients.
- Client workspaces and guest seats
- Custom panel segments
- Unlimited audience tests
- SSO and audit log
Questions
How is a simulated audience different from a survey?
A survey asks real people and takes days. Noodle builds 1,200 synthetic respondents from your audience brief and public behaviour data, then asks them to pick between your lines. It is a fast filter before spend, not a replacement for a post-launch study. We show a confidence score on every result.
Will the generator copy other brands' campaigns?
No. Angles are checked against your no-go words and a library of well-known campaigns. Close matches are flagged on the card so you can discard them.
Can clients see the wall?
Only if you invite them. On the Studio plan each client gets a workspace with guest seats. Most teams share the concept board link and keep the wall internal.
Does it work with our tools?
Boards export to PDF and Google Slides. Launch dates sync to Google Calendar, and new briefs can arrive from Slack, Notion or a form.
What happens to our briefs and data?
Briefs stay in your workspace and are never used to train shared models. You can export or delete a workspace at any time.
Use your noodle.
Bring this week's brief. Leave with forty angles and a winner.