Argus reads 214 pages at your competitors every hour: pricing, changelogs, job posts, reviews, ads and announcements. When something changes, your team gets the diff and what it means for sales, product and marketing.
Companies announce very little on purpose. They change a price, post a job, swap a headline. Argus reads those pages on a schedule, ignores timestamps, cookie banners and A/B noise, and keeps what changed.
Every plan, limit and trial length at every rival, with the full history. When Kestrel moved Team from $49 to $59 at 06:12 on a Friday, the pricing channel knew at 06:14.
| Growth | $39 | ||
| Team | $42 | ||
| Tessel you | Team | $45 | |
| Essentials | $45 | ||
| Team | $49 | +$10 |
Release notes, docs and integration pages. You see what shipped, what was quietly removed, and which plan it landed on.
New: Auto-match receipts Forward a receipt and it matches to the right card transaction. 94% accuracy in beta.
Per-card spend alerts at 80% of a limit
Faster card freezes from the mobile app
Review sites, app stores and forums. Argus groups complaints by theme, so a spike in one week reads as a sentence, not a chart.
Each card holds why you win, why you lose, landmines and the pricing talk track. When a rival changes something, Argus drafts the edit and the owner accepts it in one click. Reps read it in Slack, Salesforce or the app.
Suggested by Argus Kestrel launched multi-entity consolidation for up to 5 entities (Oct 10). Add to "Why we lose"?
Write rules in plain terms: which rivals, which kind of change, who hears about it and how often. Price moves can ping Slack at once; job posts can wait for Monday.
When change pricing, post to # compete-pricing instantly.
Every Monday at 8:00, Argus sends the five changes that matter, each with one paragraph on what to do. Sales gets talk tracks, product gets parity notes, marketing gets pages to fix.
31 changes across 8 competitors. 5 worth your time.
We used to hear about Kestrel's price changes from prospects. Now the alert lands before the first call of the day.
Maya OkaforProduct marketing lead, TesselThe battlecards are finally current. Reps open them in Salesforce right before the call, and the pricing section is never wrong.
Noor HaddadHead of enablement, CorvidI read the Monday digest on the train. Three minutes, and I know which roadmap questions will come up that week.
Felix BrandtVP Product, Haverford$390per month
For one product marketer and a sales team.
$890per month
For sales, product and marketing reading together.
Custombilled yearly
For several product lines or regions.
Only from public pages: pricing, changelogs, docs, careers, press, review sites, public ad libraries and forums. You choose the pages, and Argus suggests about 25 per competitor to start.
Argus ignores dates, counters, cookie banners, rotating testimonials and A/B tests that show to part of the traffic. When you mark a change as noise, similar changes on that page are muted.
Pricing pages and homepages are checked every hour, most others every 4 to 6 hours. Last month the median time from a change to a Slack message was 11 minutes after the check.
Yes, on Growth and Enterprise. A tab on the opportunity shows the battlecard for the competitor set on the deal, and HubSpot works the same way.
Argus reads public pages at a polite rate and respects robots rules. It never logs in, never uses fake accounts and never touches anything behind a paywall.
About ten minutes. Name your competitors, review the suggested pages, connect Slack. The first diff usually arrives the same day and the first digest on the next Monday.
Name three competitors and connect Slack. Your first diff usually arrives the same day, your first digest on Monday.
Or open the demo workspace. No card needed for the 14-day trial.
