What to put on your website's homepage, in order
Your homepage does not need to say everything. It needs to help visitors quickly understand whether they are in the right place, and show them the next step.
Ariadne Studio · 3 min read
In this article 6 sections
Summary
- In the first few seconds, say what you do, for whom and where.
- Proof comes right after: work, clients, numbers people can check.
- End with easy contact, no long form.
Most people decide in a few seconds whether they’ll stay on a website. In that time they don’t read: they glance at the headline, the image and the button. That’s why the order of things on the homepage matters more than how much is on it.
#1. What you do, for whom, where
The top of the page answers one question: “am I in the right place?”. A clear headline about what the business does, a line saying who it’s for, and the city or region if you serve locally. Phrases like “excellence in solutions” don’t answer anything.
#2. One button, with a verb
Right below the headline, a button for the main action: “Get a quote”, “Book a visit”, “Message us on WhatsApp”. Just one main button. If there’s a second option, it stays quieter.
#3. Proof
Once they understand what you do, people want to know if they can trust you. Show real work, client logos, photos of your space, Google reviews. Use numbers only if they can be checked: “over 200 builds delivered in Cerro Largo” beats “satisfied customers”.
#4. Your services, in a few lines
A short list of services, each with one sentence and a link to its own page. The homepage introduces. Each service page explains.
#5. How it works
Three or four steps from first contact to delivery. This eases the worry of someone who has never hired this kind of service and answers the question they’re embarrassed to ask.
#6. FAQ and contact
The questions that keep coming up on WhatsApp become an FAQ section. And the page ends with contact details: phone, WhatsApp, address and map. No long form. Anyone who made it to the end has almost decided.
